What Nielsen's Acquisition of DoubleVerify Tells Us About the Next Era of Measurement
What Nielsen’s acquisition of DoubleVerify reveals about the convergence of measurement and the shift toward more integrated decision-making.
Part 2: The Bones of W3C's Attribution Level 1
The second article in Beyond the Sandbox: The W3C Attribution Roadmap, a series examining the W3C Attribution Level 1 section by section. This piece sets that question aside and focuses on what the draft actually specifies — the mechanics.
Is Your Agency Ready for What’s Next?
Ten questions every brand should ask to evaluate agency readiness for AI, measurement, privacy, and future change.
Part 1: Is the W3C Taking Attribution in the Right Direction?
This is the first in a series of articles, Beyond the Sandbox: The W3C Attribution Roadmap, examining the W3C Attribution Reporting API, the assumptions behind it.
Advertising’s Declaration of Independence
An industry manifesto challenging modern advertising complexity. Explore 7 core principles of transparency, standards, and trust for sustainable AI growth.
Cookies, Privacy Sandbox, and What Killed It
What really killed Google's Privacy Sandbox? A deep dive into new research on cookies, latency, adoption, and the future of ad measurement.
Cannes, Covered Remotely: Here's What Mattered
A recap of Cannes Lions 2026: agentic AI, the creator economy, big M&A, and what it all means for your next move.
Why Marketing Measurement Needs Triangulation
Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth.
As AI Does More of the Work, Are We Building the Right Leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins.
Women's Sports, Ad Labels, Privacy Contracts, AI Frameworks, and the Future of AdTech
Women's sports, ad labels, privacy contracts, AI content deals, and bold AdTech predictions.
AI Could Unlock $32B for Marketers, If We Fix Measurement First
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools.
We’ve Been Wasting Billions—It’s Time to Fix the Root Cause
Letter from IAB's VP, Measurement Center. Structural reforms and critical updates are needed to fix measurement’s root causes.
Measurement Moves: From TV Screens to AI Chat Screens
CTV, AI, and identity platforms are baking in measurement. This week proves: if it’s media, it needs performance you can trust.
5 Ways to Improve Marketing Measurement in 2026
Can your measurement systems stand up to leadership’s toughest questions about impact, incrementality and decision-making?
Marketing Mix Modeling Has A Usage Problem, Not A Tech Problem
Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability.
How the New Attention Standards Turn Feeling Into Data
The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact.