Is Your Agency Ready for What’s Next?
Ten questions every brand should ask to evaluate agency readiness for AI, measurement, privacy, and future change.
Advertising’s Declaration of Independence
An industry manifesto challenging modern advertising complexity. Explore 7 core principles of transparency, standards, and trust for sustainable AI growth.
Cannes, Covered Remotely: Here's What Mattered
A recap of Cannes Lions 2026: agentic AI, the creator economy, big M&A, and what it all means for your next move.
As AI Does More of the Work, Are We Building the Right Leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins.
Women's Sports, Ad Labels, Privacy Contracts, AI Frameworks, and the Future of AdTech
Women's sports, ad labels, privacy contracts, AI content deals, and bold AdTech predictions.
AI Could Unlock $32B for Marketers, If We Fix Measurement First
When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools.
We’ve Been Wasting Billions—It’s Time to Fix the Root Cause
Letter from IAB's VP, Measurement Center. Structural reforms and critical updates are needed to fix measurement’s root causes.