About Enso Horizon

Enso Horizon was founded on a simple truth: Organizations rarely fail from a lack of ideas or data—they struggle to see how all the pieces fit together and where to focus next.

Inspired by two guiding principles, Enso Horizon brings clarity to complex digital ecosystems:

  • Enso (円相): The Zen symbol of the hand-drawn circle—representing whole-picture perspective, balance, and continuous progress over perfection.

  • Horizon: The point where strategic vision meets market opportunity—guiding your direction while constantly expanding as tech and privacy regulations evolve.

Built for modern digital leaders: We partner with brands, publishers, adtech/martech platforms, and agencies to solve cross-functional challenges, refine products, and turn complex data into sustainable growth.

Angelina Eng, Founder & Principal Advisor at Enso Horizon, brings 30+ years of hands-on industry leadership to help executives bridge the gap between high-level strategy and practical execution.

Ensō zen circle icon symbolizing balance, momentum, and strategic transformation

A PHILOSOPHY SHAPED BY EXPERIENCE

Meaningful transformation doesn't happen by chance. It begins with clear insight, scalable execution, and strategic influence that drives long-term value.

Evaluate

Uncovering core operational challenges, conducting voice-of-customer discovery, and delivering objective, data-grounded assessments.

Build

Architecting custom strategies, unified frameworks, and scalable solutions built for long-term growth

Influence

Equipping leadership, executing custom team workshops, and shaping thought leadership that moves markets.

Angelina Eng, Founder & Principal Advisor

THE PERSON BEHIND THE WORK

I’ve spent over three decades helping organizations navigate constant shifts across marketing, media, data, analytics, measurement, operations, and technology. My work spans brands, agencies, publishers, adtech platforms, and industry governance—giving me a comprehensive, 360-degree view of how strategy, technology, and execution intersect to drive bottom-line results.

"Keeping up with this industry isn't optional — it's the job. What matters most isn't what you knew yesterday, but how fast you can adapt to where measurement, platforms, and technology are headed next."

Rather than specializing in a single silo, I’ve built my career by bridging them. I advise C-suite leaders, guide software feature roadmaps through client discovery, build operational capabilities, establish industry data standards, and deliver custom bootcamps that prepare teams for what’s next.

Having operated across virtually every corner of the advertising ecosystem, I bring a level of cross-functional clarity few can match. In recognition of these contributions, AdExchanger and AdMonsters honored me with the 2025 Industry Impact Award at the Women in Media & Ad Tech Awards.

EXPLORE SERVICES
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30+

Years of experience

150+

Brands served

1,200+

Campaigns Overseen

50+

Events Engagements

30+

Industry Publications

3

Award Recipient

CREDENTIALS

CAREER EXPERIENCE

  • VP, Measurement, Addressability & Data Center (2020-2026)

    Worked at the intersection of marketing, media, data, measurement, privacy, and AI, helping the industry navigate change and build a more transparent, accountable, and interoperable future.

  • Executive Director, Media, Data & Marketing Solutions (2018-2020)

    Built and led an in-house media, data, and analytics function overseeing $50M+ in annual investment across the firm's business units.

  • Vice President, Media, Platforms & Operations (2014-2018)

    Scaled digital media operations from ~7 to ~45 accounts while co-architecting Merkle's identity platform and Target's Roundel retail media network.

  • VP, Digital Media Operations (2010-2014)

    Directed digital media operations across seven global markets, supporting an estimated $200–300M in annual U.S. digital investment.

  • VP, Digital Media & Operations (2004-2010)

    Led digital media planning, buying, and operations across $100M+ in annual investment for major consumer and enterprise brands.

  • Modem Media, Integrated Media Solutions, JWT, Luminant, Y&R - digital media planning & buying and account executive (1995-2004)

    Built hands-on expertise in account services, media strategy, buying, and creative development as the digital advertising industry first emerged.

BRAND EXPERIENCE

  • Citizens Financial Group, Discover Card, The Hartford, HomeBanc, Mastercard, MetLife, Morgan Stanley, PNC Bank, RE/Max, TIAA, Travelers, USAA, Anderson Consulting, Capgemini

  • Beauté Prestige International, Beiersdorf, Cadbury Schweppes, Cumberland Packaging, Danone, Diageo NA, General Mills, Groupe Lactalis, JM Smuckers, KraftFoods, Nestlé/Nespresso, New Belgium Brewing, Perfetti, Pernod, Reckitt Benckiser, RedBull, Seventh Generation, Unilever, Whitehall-Robins (Wyeth), [yellow tail]

  • ASOS, Bloomin' Brands, Burberry, GoPro, Guthy Renker, Home Depot, Kohler, La Prairie, Macy's, Maserati, Mattress Firm, Meineke, Office Depot, Seiko, Sonos, Staples, Target, General Motors

  • Comcast, Dow Jones, HBO, Madison Square Garden, New York Daily News, Nokia, PlayStation, Showtime, Sony Mobile, Sony/Paramount Home Video, Time Warner Cable, Warner Bros.

  • British Airways, Club Med, Delta Air Lines, Disney Travel & Resorts, Marriott International, Tourism Ireland, Viking Cruises, Bosley Medical, Cancer Treatment Centers of America, Pfizer, DeVry Inc., Dice Inc., Hooked On Phonics, Kaplan University, PCDI, University of Phoenix, US Army, The Leukemia & Lymphoma Society

Align Your Teams. Optimize Your Tech. Scale Your Business.

Partner with Enso Horizon to streamline complex operations, resolve media, data and tech challenges, and drive sustainable growth.

Reach out today to start the conversation.