The second article in Beyond the Sandbox: The W3C Attribution Roadmap, a series examining the W3C Attribution Level 1 section by section. This piece sets that question aside and focuses on what the draft actually specifies — the mechanics.

This is the first in a series of articles, Beyond the Sandbox: The W3C Attribution Roadmap, examining the W3C Attribution Reporting API, the assumptions behind it.

What really killed Google's Privacy Sandbox? A deep dive into new research on cookies, latency, adoption, and the future of ad measurement.